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张睿:开卷有益之——3G下的业务体系营销解读
2016-01-20 11854
对象
市场部经理、数据业务经理、产品经理等
目的
掌握TD体验厅的四大功能要素
内容
引言:面向TD的业务市场、用户市场需要怎样的营销模式? TD时代,中国移动在全国层面上,有没有一个好的营销模式? 一、G3基础知识篇 1、3G VS TD 2、3G VS G3 3、TD产业链简介 4、移动TD体验厅简介 二、3G时代业务篇 1、3G业务规划 2、3G个人特色业务 3、3G家庭特色业务 4、3G集团客户特色业务 三、G3营销实战篇 1、产品及促销策略 2、宣传策略 3、渠道和服务策略 4、营销模式的回归 5、个性化市场的营销组合模式基于互联网的协同式营销
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